Strategy & Brand Narrative | Centurion, Gauteng
Futurescale was appointed as the strategic and brand narrative lead for the launch of the Avis Integrated Mobility Hub South Africa’s first fully integrated mobility destination, bringing vehicle sales, rental, fleet, leasing, and corporate mobility under one roof at Louwlardia X 80, Midstream, Centurion.
Our scope spanned the full go-to-market architecture: developing the unified positioning platform, the customer experience narrative, the communications framework, the creator partnership strategy, and the complete launch rollout across all nine mobility propositions. Working in partnership with design agency Vividaret, we translated strategic thinking into a cohesive brand experience from the highway facade to the handover bay.
The organising idea “Every Journey Starts Here” now anchors every customer touchpoint, content series, loyalty mechanic, and commercial activation across the Hub.
Client
Celebration of Life Funeral Services
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